A brand is more than a logo. 

It’s the visual and verbal representation of what an organization stands for and believes in. It is the perceptions and feelings associated with the image. 

• Our brand is who we are – our identity, our values, and our reputation all rolled into one. It’s the first impression we make and the lasting feeling people have when they think about our schools. 
• Maintaining the integrity of our brand ensures our school is represented in a way that reflects our values and excellence, reinforcing trust, consistency and pride.
• We are shaping lives – which makes our brand even more important. It reflects our commitment to the well-being, support, and experiences of our students and staff. 

A consistent brand builds:

• Trust
• Pride
• Professionalism
• Recognition
• Respect and a Positive Perception